I have a couple photography marketing questions available: Why should someone spend on hire you, over all the other photographers in the locale? What is it that's stand out and unique about you these people should choose you over the rest of the choices available to these items, including doing nothing in the slightest?
If you don't know the solutions to these questions, and if you can't articulate those answers in their eyes in all your photography marketing, then no be coounting how great your photographer is, and no matter what types of mega pixels your digicam has, and no matter how fantastic you should be with PhotoShop, you go to starve. Why?
Because if you can't tell a prospect legal unique and special about you, then there's only one thing that's going to determine where she applies her photography - EXPENSE - and you're dead - because there's always someone who would it for less!
There certainly are a question prospects never ask, but always want factor to.
This is so strange, but true. They want to know what's special about you - they wish to know why they ought to decide you over any selection - but they rarely reveal that question out loud snoring.
So it's vital ensure success that you implement this, and in all much of our photography marketing - on internet site, in all your online marketing pieces, in your Facebook destinations - everywhere you market - you talk about what it is that separates you from the rest of the photographers in the site.
Now, you're never going to share anything bad about another photographer - you will always be very diplomatic - but the truth is must make it clear what it is that separates you from all others.
3 major points for ones "Unique Factors":
1. Itemize 10 unique factors every product line you both have. So, for example, available for you portraiture, what are 10 woman / man factors that separate you from the other photographers in your neighborhood? Then make another selection of 10 for your party photography, and another in the children's photography, etc.
2. Put this list where you will see it every time you are working on your marketing - any marketing - so truly remember to include a lot of the unique factors in your overall marketing.
3. Always mention the benefit of the unique factor to your marketing. Don't just mention the very first factor itself - and thus then talk briefly as to what that unique factor in order to the prospect. This will DRAMATICALLY increase the effectiveness of your photography marketing!
What's so powerful about this, is that most photographers often hear of this - so they do not do it, and by you doing this as part of your marketing, you will find that you have way more clients determining to hire you, over all other competition - even if quotes are lower than your special!
In my next herein, I will give you quality examples of Specific Advantageous Factors, to help you out of trouble making your own check list.
All the best,
Charles J. Lewis, M. Photog., Cr.
.
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